Abi Gatling
We’ve always done our own ‘marketing’ - and by marketing, we mean we’ve always done a lot of stuff, thrown it at the internet wall and been lucky enough that some of it has stuck.
This level of modest success has made it hard to step away from our DIY roots. But the simple reality is that doing it all yourself is a trap - perhaps the small business trap bedevilling so many owners out there.
Which is why having Abi join us on an episode of Challenge the Standard was so eye opening. Because Abi and the Crisp Communications team do all that stuff we’ve always done - but they do it better, faster, and with more knowledge than we ever did.
Abi’s already working with Jordan on PlanningSolo’s online presence - with the first priority being to corral the swamp of content accumulated over years of shouting into the online void .
And they’ve been fantastic to work with.
Real, honest opinions about what he’s got in place already, valuable insights on areas to improve and the execution skills of a Games of Thrones character.
Outsourcing the mechanics of his marketing was a really big leap for a control freak like Jordan, who’s approach to business expenses is best described as ‘tight’. But the investment so far has paid for itself many times over.
Hence Abi’s place as our inaugural Professional Practitioner Profile!
If you’re wondering what you should be doing with your marketing, or what your brand should be doing (and why the reality is different), then we recommend reaching out to Abi to find out more about what they do, and how it could help.
Links below to learn more.